Adaptis

COLLABORATIVE
BUILD
DIGITAL
TRANSFORMATION
INVESTOR
ATTRACTION

Design a fully responsive website on SiteCore.

Isn’t it frustrating when you’re speaking to someone and you can tell they aren’t listening – in other words, they are unresponsive? Well, it won’t take long for them to lose your attention too. This is exactly what HSH wanted to avoid, specifically on its main website. As a leading SiteCore partner, The HSH Ltd. tasked us with building a fully-responsive website to address this concern. But wait, there was more. A fully-responsive website available and optimised across all platforms is really what was needed.

Understanding the website’s core purpose.

Before the designing and building of a responsive website can even begin, there are some questions that need answers. First, it was essential to understand the purpose of the website itself and the reason people were using it. Specifically, we wanted to know what information people were hoping to find. Making this key information easily accessible and locatable is the first step to a well-designed website. This also helps to ensure that important information is not skipped over. All of this represents frontend specifications, but we can’t forget about the backend. For a fully responsive site, this calls for consideration about the various devices used to access it.

Outcome

196% in customers at HSH locations.

The updated website has resulted in a 196% customer increase of people coming to stay at new HSH hotel locations. The collection of these new visitors are investors and business tycoons looking to expand their investment portfolios. Whether it’s buying more hotels through partnership or becoming a shareholder in the company, these individuals are valued by The HSH Ltd. Here on the site, you will find all of the relevant information for investment purposes. And of course, it is responsive across all devices including mobile and tablet.

The decision to use SiteCore was very straightforward. Its low-cost, easy-to-use dashboards paired with our expertise in .NET engineering helped to support this choice. We worked alongside an agency by the name of StartJQ, based in Shanghai. This is just the beginning of many future partnerships working with companies under the HSH umbrella.

Related work

ADIB

Joining forces with the Abu Dhabi Islamic Bank (ADIB), we aimed to increase customer usage of its mobile app. Executed through agile methodology, several iterations were tested. Prior to this, we interviewed customer responses that helped to guide the process. The outcome was centred on four primary functions necessary to deliver a complete, convenient and simple banking solution. Now, ADIB offers banking on-the-go that users can truly enjoy.

Johnnie Walker House

Johnnie Walker, owned by Diageo, is a classic whisky known for its rich Scottish heritage. We are responsible for the brand’s digital innovation that drives user engagement and conversions. With that, Adaptis developed the Johnnie Walker Houses. This included a supporting digital presence to further promote the customer attraction. It has caught the attention of whisky connoisseurs around the globe, providing visitors with an experience to remember.

Kempinski Hotels

Kempinski Hotels currently operates a total of 80 five-star hotels in 30 countries. Persistently extending this global presence, the company must continue to deliver on its promise of an exclusive and individualized experience. To achieve this, our team developed a digital loyalty program, as well as a completely redesigned website. The loyalty program helps to time special offers and learn more about repeat visitors. As for the website it provides all of the information and booking tools a guest could ask for.

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