Nowadays, it seems as if everyone is connected to a smartphone. In fact, you’re more likely to cross paths with a caveman than with someone who doesn’t own a mobile device. This had led to a surge in online activity in many sectors and the banking industry in particular. It was clear to ADIB that a much needed emphasis on its mobile strategy existed. The question to answer was this - how can we make banking more convenient and portable? An ADIB branded mobile app already existed, but usage rates were low and customers weren’t satisfied. This is where we came into play. Our team at Adaptis was tasked with the objective of increasing usage on the mobile app. And that is exactly what we set out to do.
If you ask a group of customers what they could ever want in an app, you’ll be writing endlessly to keep up with the requests. This goes against the essence of agile methodology. To try and include all of the various features that customers wanted just didn’t make sense. Instead, we needed to get to the core requirements. Understanding what was currently preventing customers from using the app played a key role in identifying the central features.
Using an agile and iterative approach, various versions of the mobile platform were tested. But before this process began, we needed to learn exactly what customers wanted in the app. After interviewing several customers, it was revealed that users were seeking four essential features. These included:
· Real-time money management
· Overview of personal finances
· Financial document submission
· Account creation
These insights paved the way to an extremely improved, fully-functioning and pleasant user experience. The mobile extension of ADIB’s platform ultimately had a cleaner and more responsive user interface than the previous version. Staying on top of UX trends, our team incorporated horizontal flows, as opposed to vertical, which is consistent with mobile app development trends.
Ultimately, our efforts resulted in a 780% increase in mobile usage and the surpassing of 100,000’s of user hours logged on the app. In particular, customers enjoyed the visual aspect of the platform. Features providing a visual representation of the user’s spending was a favorite in particular. Ultimately, customers were left feeling happy and more connected as they could now carry a personal teller in their pockets.
Kempinski Hotels currently operates a total of 80 five-star hotels in 30 countries. Persistently extending this global presence, the company must continue to deliver on its promise of an exclusive and individualized experience. To achieve this, our team developed a digital loyalty program, as well as a completely redesigned website. The loyalty program helps to time special offers and learn more about repeat visitors. As for the website it provides all of the information and booking tools a guest could ask for.
Winning the pitch to develop the interactive Lincoln customisation tool, we aimed to deliver an exceptional user experience. Working alongside the company, we ensured it would be portrayed in ways that were consistent with its brand image. By providing users with creative freedom, key consumer preferences were noticed and logistics improved. Ultimately, Lincoln gained happy customers and customers were happy to get exactly what they wanted. A true win for everyone.
How do you know a campaign is a huge success? Well, you’ll surely know when the whole nation wants its national flag to represent that campaign’s logo. This is exactly what happened with the 100% Pure New Zealand campaign and we were tasked with creating the main online portal for it. This would provide access to the digital side of the campaign. Providing everything a potential tourist would need to know about the country, the website’s got it all. Did we mention that it has even won international awards too?