The Project - Building the Future
Our engagement with Diageo and the Johnnie Walker brands dates back a few years now. From digital registration platforms in Singapore to launching a new CRM program with digital activations in Vietnam, Adaptis as been a partner and aims to continue improving the results.
Our Approach
Understanding Johnnie Walker’s positioning among competitors plays a key role in determining the direction for each project. Beyond that, there are considerations about what it was that whisky connoisseurs would value in an experience. Was it a conversation, whisky tasting or even learning about the history behind it all?
View our work for Johnnie Walker. Embark on a journey of discovery and enter the world of exquisite Scotch Whiskies with our exclusive experiences in the House.
Personalisation Studio
Fully Responsive Fluid UI Built with Umbraco
Beginning with Johnnie Walker in Singapore managing the house loyalty program to implementing a new CRM program to the Vietnamese market. Creating global digital solutions for South East Asia has been a privilege for our team at Adaptis.