Understanding Johnnie Walker’s positioning among competitors plays a key role in determining the direction for each project. Beyond that, there are considerations about what it was that whisky connoisseurs would value in an experience. Was it a conversation, whisky tasting or even learning about the history behind it all?
Begining with Johnnie Walker in Singapore managing the house loyalty program to implementing a new CRM program to the Vietnamese market. Creating global digital solutions for South East Asia has been a privilege for our team at Adaptis.
Beyond retail sales, the Johnnie Walker houses add additional revenue streams to the brand. At each location, you will find unique whiskies that can be sampled and purchased as part of the experience. People can also sign up for membership subscriptions to visit each of these locations as they please. All of this is supported by a digital loyalty program where members can stay up-to-date about the happenings and related offers at the Johnnie Walker houses. A truly formidable location to enjoy some fine whisky.